first workshop? first new offering of a service? it might not be perfect but you get the repetition in so you know what to improve next time

where you park all your amazing ideas that should not be and are not the main focus of the business right now

PTS stands for plant the seed, its the fine craft of timing the presentation of an idea that may not take, may need WTS or to have light on it at a later date

ever look at website, IG or newsletter and feel a tad of FOMO? you want to be a member of the club, part of the community, part of the buzz? we call this the pulse. your social strategy and blog posts don’t need to be flawless, they need to maintain a pulse

exactly what it sounds like, how much energy, effort, time and money is this initiative going to take?

the process of iterating, get the rep in, make changes, repeat the process, rinse again

a rap song by Spark Master Tape that really has no relevance to business but was mentioned during an early meeting and gets us hyphy

Stands for: water the seed, after very carefully presenting a new idea, there is another distinct moment in which we choose to give the idea additional credibility and effort